Dear all ,
At the moment of sending this CoP, world is in its 2nd year of fighting COVID 19 pandemic. By this day, all of us have experienced challenges, hardships and what affects us most, sadly, losses. Business and everyday life are affected, but being in the line of communications practice, enabled us to provide support and help our partners, clients, employees, families and friends. From the very beginning we remained commited to securing stable and safe working environment for our employees and partners. In spite of all challenges, the Agency has managed to stay strong, build additional capacities, and remain focused on the principles we’ve agreed to respect.
In the past period, we have additionally contributed to fulfilling these principles and joined many additional activities which promote mainly environmental and labour principles, reflecting our everyday work. Since 2019, we have been practising our Codes of Conduct covering following areas: human rights, working environment, occupational health, safety and employee security, freedom of association and the right to collective bargaining, loyalty, impartiality, conflict of interests and related party transactions, confidentiality, private interests and actions, duty, positions and ownership of external business, political activity and relations to clients, suppliers, competitors and public authorities including competition, corruption and bribery as well as environment property and assets, protection of personal data, internal control, accounting and reporting.
With this document, we remain commited to succesfully move forward in promoting responsible, transparent and ethical business environment in years to come.
We are pleased to be part of this project and we will continue to respect and promote the principles we’ve adopted, bearing in mind their exceptional importance.
Sincerely,
Tamara Jokanović, Managing Director

Represent Communications supports the internationally proclaimed human rights including the UN Declaration and conventions on human rights. We respect the personal dignity, privacy and rights of each individual you interact with during the course of work and shall not in any way cause or contribute to the violation or circumvention of human rights. Our Company’s goal is to motivate our employees, partners, suppliers and clients to participate and actively respond to human rights related concerns aiming to secure dignity and equality for all.

Represent Communications shall be a professional workplace with an inclusive working environment and shall comply with recognized international conventions, including the International Labour Organisation's core conventions.
We:
• Act with integrity and treat with respect colleagues and others that we meet through our work
• Represent Communications is opposed to discriminatory practices and shall do its utmost to promote equality in all employment practices
• No direct or indirect negative discrimination shall take place based on race, colour, gender, sexual orientation, age, disability, language, religion, legitimate- political or other opinions, national or social origin, property, birth or other status
• We do not tolerate degrading treatments towards any employee, such as mental or sexual harassment or discriminatory gestures, language or physical contact that is sexual, coercive, threatening, abusive or exploitative.
• We have actively supported our Government thorugh implementation of all anti-COVID 19 measures and with our clients, helped provide additional support when and where needed most: providing face masks, sanitary measures and materials.
Activities
1. Support to the whole team during COVID 19
The Represent Communications Leadership team established Crisis Suport Hub for the employees that consisted of psychological support, various interactions, management regular addressing, 1:1
meetings, fun activities and educational activities. We provided additional support to employees who had been affected by COVID, either themselves or if their family members were affected. When the vaccines arrived, we coorganised and enabled collective vaccination for team members who chose to vaccinate themselves and wanted to do it faster.
2. Xmass Get Toghether
No child deserves to be lonely, sad or, even worse, sick. Unfortunately, we cannot help everyone in need, but it does not mean that we should stop trying. Knowing that our little means the whole world to someone, we tried to make as many children as possible laugh for holidays in order to end this uncertain year in the most humane way. The agency Represent Communications organised a big charity campaign, ‘Xmas Get Together’, aimed at raising funds for the children who need urgent medical treatment. Over the course of few days, four lecturers talked on the Zoom platform: Marija Čanković (psychologist), Aleksandra Bezmarević (influencer), Saša Stanković (Digital Marketing Manager, Adriatics at Philips) and Vojkan Arsić (film director). Each of them spoke on specific topics, for about 30 minutes, with a Q&A session afterwards. In order to attend the lectures, participants were asked to send a text (or several) to designated humanitarian number 3030 and send the confirmation of donation to email, specifying the lecture they were interested in.
The large ‘Xmas Get Together; charity campaign, organised by the Represent Academy, team on behalf of the agency Represent Communications, exceeded all expectations. An unlimited number of text messages to 3030 was a ‘ticket’ to participate and we received thousands. We appealed to people of good will to donate for the youngest, so that the highest possible number of children could receive funds required for medical treatment and welcome the most beautiful period of a year with smiles on their faces.
3. Humanitarian Activities
Represent Communications has decided to support the “BUDI HUMAN – Aleksandar Šapić” humanitarian foundation – the money it spends every year on corporative gifts will be spent on helping children with health problems.
Humanitarian Foundation “BUDI HUMAN – Aleksandar Šapić” was founded by famous water polo player and president of City Municipality of New Belgrade. The Foundation started working in June 2014, with the goal to help individuals, associations and institutions. The Foundation operates in an unique manner, because it is the first foundation in Serbia that provides equal opportunity for everyone. They have simplified the transfer of much needed assets to the beneficiaries. The donators can track the donation and they are informed of how much money has been collected.
Their web site www.budihuman.rs offers all relevant information about those needing help. There are several ways to donate: by sending a text message to charity number 3030, donating directly to the beneficiary’s account, and online payments.
Money collected for a specific beneficiary is paid directly to the hospital or to the other medical institution that provides a service. Payment is made exclusively after invoice is received.
Also, during this humanitarian initiative, the employees of Represent Communications gathered clothes, shoes, books, and toys to donate to the children at “Children’s safe house” in Belgrade.
4. Free lectures
We organized and streamed a set of free online webinars on various topics from communication industry that we have offered to the market during the long hours and days of lockdown.
In addition, over the course of year we co-organised our educational efforts via establishment we called Represent Academy for our employees that comprises of various internal trainings based on employees needs but also wishes and competencies development.
Other activities that we continued from the previous years
• We have continued to support children’s shelter in various activities throughout the year
• Part of our employees have continued to sign organ Donor cards and set an example and encouraged others to do so in the future.
• Our employees have participated as educators and trainees at Universities and different digital and PR conferences

We have a system in place that encourages our employees to report if they recognise any human rights issue. Also, we have annual (six month) evaluations as a tool for employees to report on human rights violations. Our Human Resources Department regularly documents and keeps track of grievances issues in this area. Each employee had signed Codes of conduct and is obliged to act upon it.

Represent Communications shall be a pioneer in the field of health, safety and employee security to promote good health and safe working environment in compliance with internationally recognized.
Since the beginning of COVID Pandemic we have enabled safe environment for our employees, organised work from home and for those colleagues who – individually wanted to work from offices – enabled highest sanitary measures adoption, introduced additional health measures.
Represent Communications recognizes the right to freedom of association and collective bargaining in mature labour environments. In such environments Represent Communications shall allow its employees to freely elect representatives among the employees, unless this would represent a breach of national laws and regulations.
Any employment relationship with Represent Communications shall be freely chosen and free from threats. Represent Communications opposes the use of forced or compulsory labour, including but not limited to exchange of labour for payment of debt.
Our company obtains written documents which clearly state and identify employees’ rights, responsibilities and benefits. We also have a functioning system in place and a separate e-mail address where employees can report on violation of any labour rights and principles.

We are commited to use number of tools to ensure appropriate reporting on violation of labour principles. The tools that we use in that sense are open doors and regular meetings.
We systematically invest in our employees and contribute to their continual education through team buildings and personal development plans. Our company has continued with its trainee program where one-half of our trainees gets hired after the program completion.
We have strenghtened our internal communication resources and have continued to build capacity and invest in knowledge sharing throughout our offices in the region.
The Agency is still implementing employee-related educational project, focused on improving know-how skills and informing them on the most important UN Global Compact principles.
We have implemented a series of educational employee trainings regarding first aid and fire protection.

Our HR Department regularly documents employees’ reports on violation of labour principles. A constant upgrade of policies regarding labour principles most adequately demonstrates the improvement in this field. Regular reports are being provided to management and board.

Represent Communications is at the forefront in protecting the environment and undertake initiatives to promote greater environmental responsibility. Represent Communications adheres to relevant local and internationally recognized standards, minimize its environmental impact and continuously improve its environmental performance. We promote development and diffusion of environmentally friendly technologies
We continue to reduce the environmental impact of our business by educating our employees and motivating them to act environmentally friendly in and outside the offices where we perform our daily activities.

Activities within our company
We are continuously encouraging our employees to recycle paper, plastic and cardboard and to that end we have placed several recycling boxes in our offices. Our policy is to use energy-saving light bulbs in the entire building.
As a socially responsible company, the Agency is still actively participating in raising and recycling cans within the “Can by Can” Project of the Foundation for Can Recycling “Recan” and recycling corks.
As our premises are in the city center, at the beginning of the pedestrian zone, we agreed not to have one single parking spot. We stimulate our employees to use bicycles and have “everything but the car days”.
We’ve created set of instructions, tips and tricks for our employess in order to help them to save more energy, e.i. turn off your connectors when your phones are not connected etc.
Activities outside our company
Our company has participated in many environmentally oriented actions together with its clients.
In 2020, just like in previous years, prior to COVID 19 pandemic, we helped EPS Public Utility Enterprise to organize media workshops on the energy savings and expectations.
We have also built communication and supported SEPEN, environmental protection and packaging association, that has various iniciatives around these topics.
We are still taking part in „Our Belgrade” movement that gathers many socially responsible companies around different voluntary activities. Among those are environmentally friendly iniciatives.

Represent Communications keeps record of employees who participate in environmental actions, encouraging and stimulating them to continue with these activities. The company also tracks the progress on recycled materials and compares the progress with previous periods. In addition, from the beginning of 2019 we closely monitor energy associated consumption and costs and try to follow up on a trend of a reduced consumption.

Represent Communications is firmly opposed to all forms of corruption. We shall never offer or accept illegal or inappropriate monetary gifts or other remuneration in order to achieve business or personal advantages for our self or others. Nor shall we use agreements with middlemen to channel payment to anyone in such a way that may be interpreted as corruption.
Represent Communications is firmly opposed to all forms of money laundering and shall take steps to prevent its financial transactions from being used by others to launder money.
Each employee signed Code of conduct that covers anti-corruption policies we adhere to and is obliged to strictly follow it.
As a member of the Serbian Public Relations Association, the Agency and its employees are obliged to respect and act in accordance with the Ethical Code proclaimed by this Association. The Code identifies concrete violations in the mentioned area of work and emphasises fraud, harmful damage to reputation and disclosure of protected information as key violations.
Our employees are members of UN Global agreement Anti-corruption working group through which we actively participate and strive to enable citizens and partners to take part in a more active dialog on corruption.

As a member of the Serbian Public Relations Association, Represent Communications continually and actively engages in improving ethical and anti-corruption standards.

HR Department together with Financial department closely monitors adherence to Codes of Conduct in the domain of anti-corruption.
If the Ethical Code proclaimed by the Serbian Public Relations Association is violated, the members will appear in front of the Society’s Court of Honour and suffer pre-defined consequences. Our company also has a system in place where violations regarding anti-corruption can be reported and registered.