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Fighting Corruption in Sport Sponsorship and Hospitality

Sporting events have become popular platforms for companies to enhance their visibility and connect with fans, and sport sponsorship can help companies enter new markets, shape branding and corporate image, and establish emotional connections to their products and services. The Global Compact Anti-Corruption Working Group released a guide on “Fighting Corruption in Sport Sponsorship and Hospitality” in December 2013 to provide guidance on how to enhance transparency in sport sponsorship and hospitality. This webinar discusses some of the main challenges, risks and opportunities in this area as well as provides an introduction to the guide.

Authors

  • United Nations Global Compact