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Case Story Details


Organization Name

Bayer AG

Case Story Title

Eco-Innovate 03-Forum (Partnership with the United Nations Environment Programme)

Case Story Date


Issues Addressed

  • Principle 7 - Businesses should support a precautionary approach to environmental challenges
  • Principle 8 - Undertake initiatives to promote greater environmental responsibility

Case Story Category

Internalization Project

Countries of Impact

Australia, China, India, Indonesia, New Zealand, Philippines, Singapore, Thailand

Case Description

As the youth education partner of the United Nations Environment Programme (UNEP) in the Asia Pacific, Bayer supports a wide range of educational and environmental learning projects. The collaboration centers around activities associated with the annual World Environment Day and support for UNEP events, as well as a program to improve environmental awareness such as Bayer Young Environmental Envoy program. In this context, Bayer organized the first ?Eco-Innovate 03? Environmental Forum in July 2003, partnering with UNEP and University of New South Wales in Australia. The forum aims to build the capacity of young people to convert abstract sustainable development ideas into feasible and economically viable solutions. It stimulates interaction between students, government and business through joint participation in discussing and developing innovations focusing on sustainable development.Bayer organization in each country select talented young people with outstanding ideas on sustainable development into eco-innovations. The Eco-Innovate delegates selected in the nationwide competition participate in this dynamic forum where they meet with leaders from governmental and non-governmental organizations, academia and industry and gain an understanding of how they can create change in their own communities. The four day forum addresses four key themes: Research, Environment, Education and Science. During the Eco Innovate forum the Bayer Environmental Award Media (BEAM) was presented for the first time to young journalists in the Asia-Pacific region. This award recognizes outstanding journalism that has helped to raise awareness of sustainable development at the local level.The event is co-financed by the Bayer Group, its subsidiaries in Asia Pacific, with support from the project partners.In the first year already, ?Eco-Innovate 03? enjoyed wide popularity among young people. A total of 1,000 young people have applied to take part in the program with various brilliant ideas to practice sustainable development in the daily life. Up to 100 of the brightest young people selected in the demanding selection process represented 8 countries in Asia Pacific. The forum recognized the importance of diverse worldviews in sharing expertise and development best practices across borders. BEAM award also received wide resonance (150applications in seven countries) and the judging panel was impressed by the high standard of entries.


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