From Sustainability to Human Rights: A Case Study on Endesa/Endesa Brasil
This case study describes how Endesa developed and
implemented a profitable business model in one of the poorest
regions of Brazil.
Endesa is a Spanish utility company that provides
electricity to the state of Ceará, a state that has one of the largest
concentrations of rural poor in Brazil. In responding to the basic
demands of their clients, Endesa adopted a waste management
project usually led by governments and turned it into a profitable
The Ecoelce program introduced by Endesa allows rural
Brazilians to trade recycled waste for credits toward their
electricity bill. Reflecting Global Compact Principles 7 and 8, the
program demonstrates Endesas support for a precautionary
approach to environmental challenges and its dedication to greater
In addition, the program actualizes important human rights
enshrined in the Universal Declaration, namely the realization of
economic rights and the right to an adequate standard of living.
This case study will consider the process Endesa undertook to
ensure complete integration of human rights principles into its
NoneNote: Responsibility for the content of Case Stories and any other public communication related to the Global Compact principles and their implementation lies with participants themselves and not with the UN Global Compact Office.