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Case Story Details


Organization Name

Endesa, S.A.

Case Story Title

From Sustainability to Human Rights: A Case Study on Endesa/Endesa Brasil

Case Story Date


Issues Addressed

  • Principle 1 - Businesses should support and respect the protection of internationally proclaimed human rights
  • Principle 7 - Businesses should support a precautionary approach to environmental challenges
  • Principle 8 - Undertake initiatives to promote greater environmental responsibility

Case Story Category

Partnership Project

Countries of Impact


Case Description

This case study describes how Endesa developed and
implemented a profitable business model in one of the poorest
regions of Brazil.
Endesa is a Spanish utility company that provides
electricity to the state of Cear√°, a state that has one of the largest
concentrations of rural poor in Brazil. In responding to the basic
demands of their clients, Endesa adopted a waste management
project usually led by governments and turned it into a profitable
business venture.
The Ecoelce program introduced by Endesa allows rural
Brazilians to trade recycled waste for credits toward their
electricity bill. Reflecting Global Compact Principles 7 and 8, the
program demonstrates Endesa’s support for a precautionary
approach to environmental challenges and its dedication to greater
environmental responsibility.
In addition, the program actualizes important human rights
enshrined in the Universal Declaration, namely the realization of
economic rights and the right to an adequate standard of living.
This case study will consider the process Endesa undertook to
ensure complete integration of human rights principles into its
business practices.



Marsha Chien

Contact Person


Note: Responsibility for the content of Case Stories and any other public communication related to the Global Compact principles and their implementation lies with participants themselves and not with the UN Global Compact Office.