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Case Story Details


Organization Name

Portugal Telecom

Case Story Title

Code of Ethics

Case Story Date


Issues Addressed

  • Principle 6 - Eliminate discrimination in respect of employment and occupation
  • Principle 7 - Businesses should support a precautionary approach to environmental challenges
  • Principle 8 - Undertake initiatives to promote greater environmental responsibility
  • Principle 9 - Encourage the development and diffusion of environmentally friendly technologies
  • Principle 10 - Businesses should work against all forms of corruption, including extortion and bribery

Case Story Category

Internalization Project

Countries of Impact


Case Description

Corporate identity and image are increasingly not only the result of economic and financial performance, but also the principles, values, behaviour and options therein dominant.

Corporate ethics are, first and foremost, those of company employees, who should be compliant with a number of standards of conduct and principles, comprising unimpeachable behaviour.

Such aspects are all the more important, the greater a company’s social importance and visibility.




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