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New Line of Ceylon Tea Promotes Global Compact

Sri Lankan Companies Leading the Way in Global Compact Advocacy and Implementation

(New York, 19 March 2007) – Connecting branding, advocacy and implementation, Sri Lankan Global Compact participants Kelani Valley Plantations Ltd. and Mabroc Teas (Pvt) Ltd., both part of the Hayleys Group, have announced plans to distribute information about the Global Compact to consumers worldwide and to use profits from a new product line of teas to improve the living environment of plantation workers in Sri Lanka. Leaflets with the 10 Global Compact principles has been added to each package of Mabroc Kelani Valley Tea, a joint operation of Mabroc and Kelani Valley Plantations launched under the companies’ commitment to the Global Compact. Beginning in March, more than 18 million packs of tea per annum will be shipped containing the leaflet, which has been translated into Arabic, English, German, Japanese and Russian. The tea will be marketed in 40 countries around the world. 

The announcement was made at UN Headquarters in New York on 19 March, when the first packs of the new tea range were presented to Georg Kell, Executive Director of the UN Global Compact, by N.G. Wickremeratne, Chairman of Hayleys Group. The Kelani Valley Tea also links Global Compact advocacy with implementation. Under the companies’ new “Home for Every Plantation Worker” programme, profits from the tea’s sale will contribute to improving the living environment for roughly 10,000 families involved in tea production in the Kelani Valley Plantations. The programme provides land for housing to plantation workers, improves local infrastructure, offers free medical services as well as community capacity-building projects, and supports vocational training and recreational activities. 

“This new line of teas effectively links the core business competencies of both Hayleys and Mabroc with the mission and principles of the Global Compact”, said Georg Kell. “At the same time, it sends a strong message about responsible business practices to consumers around the world”.

“We are proud to be associated with the Global Compact as its principles resonate with the high integrity and ethics that we have maintained at Hayleys Group since its inception in 1878”, said N.M. Wickremeratne. “Today, we have taken another step on our journey as a global citizen with the launch of the ‘Mabroc Kelani Valley’ range of ethical teas”. 

“The Mabroc Kelani Valley brand will set a new benchmark for responsible business practice with its commitment to purity, support of the Global Compact principles and its Home for Every Plantation Worker initiative”, said Bandula Jayasekera, Chairman of Mabroc Teas. “As we embark on this journey we believe it is our responsibility to educate consumers of high values entrenched in the UN Global Compact principles”.

For more information contact:

Matthias Stausberg     
United Nations Global Compact     

Ravi Fernando
Global Compact Network Sri Lanka