BOVESPA -- the Brazilian stock exchange in Sao Paulo -- recently presented a unique fundraising initiative to connect non-governmental organizations working for social advancement with investors who are willing to support development programs. Launched in 2003, the objective of the Social Stock Exchange (SSE) is to yield "social profits" -- that is, positive impacts on the sustainable development of Brazil. Numerous NGOs are successfully raising funding through the SSE. This program, leveraging the power of the capital market, underscores the evolving nature of business in society. The attached case story, developed by Case Western Reserve University for the Global Compact Office, details the evolution, role and functioning of the SSE. The Global Compact Office encourages other stock exchanges to launch similar programs, and asks individuals and organizations from around the world to consider investing in the programs listed.