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Organization Name

BMW AG

Case Story Title

Designing Sustainability at BMW Group: The Designworks/ USA Experience

Case Story Date

2002/12/02

Issues Addressed

  • Principle 7 - Businesses should support a precautionary approach to environmental challenges
  • Principle 8 - Undertake initiatives to promote greater environmental responsibility
  • Principle 9 - Encourage the development and diffusion of environmentally friendly technologies

Case Story Category

Partnership Project

Countries of Impact

United States of America

File

Authors

Natalie Hill
University of California, Berkeley, Haas School of Business
kmack@haas.berkeley.edu

Contact Person

None

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