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Organization Name

Banco do Brasil S.A.

Case Story Title

Support to the Zero Hunger Brazilian Government Program

Case Story Date

2004/06/14

Issues Addressed

  • Principle 1 - Businesses should support and respect the protection of internationally proclaimed human rights

Case Story Category

Partnership Project

Countries of Impact

Brazil

Case Description

On 1st January 2003, Brazilian President Luiz Ignacio Lula da Silva was sworn in with a promise to focus the attention of his administration (2003-06) on fighting poverty and ending hunger in Brazil, as part of a major drive towards improving the country's social indicators, while preserving economic and financial stability. President Lula stressed that "if, by the end of my mandate, every Brazilian has food to eat three times a day, I shall have fulfilled my mission in life".
Banco do Brasil supports the government initiative.Banco do Brasil's proposal for action in the Zero Hunger program covers 19 actions in the three focal points defined in the Program: generating employment and income (structural policies), food safety (specific policies), and generating knowledge for potentializing local resources (local policies).

At the end of the 2003, 1,375 committees attended to about 675 thousand people, and distributed more than 1,760 tons of foodstuff to registered bodies. Through the intermediary of the programs aimed at family farming, 10,048 settled farmers received an incentive for marketing their production. In the sporting and cultural events, 9,240 temporary jobs were created.

One thousand, three hundred and thirteen social educators were qualified - amongst them 645 leaders from the communities themselves and 668 employees from the BB. In partnership with the Brazilian Banks Federation (Febraban), 5,269 cisterns were built, in the Northeast Region, mobilizing over nine thousand families. Add to these totals the R$853 thousand invested in actions for generating employment and income, coming from a percentage of the management fee of the BB DI Basico (Fund) and of the brokerage of the BB Seguro Vida Mulher (Life Insurance). They are, therefore, several ventures that are contributing to the social transformation of the country, and they express Banco do Brasil's socioenvironmental responsibility.

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